Shopify to Salesforce Integration Using a Bridge App
A leading eCommerce retailer using Shopify for online sales and Salesforce OMS for order management needed a seamless integration to automate order processing, inventory updates, and customer data synchronization. To achieve this, a custom bridge app was developed to act as the integration layer, ensuring smooth data flow between Shopify and Salesforce.
Project Challenges :
1. Manual Order Processing
- Shopify orders were not automatically transferred to Salesforce OMS, requiring manual data entry.
- Delays in order fulfillment due to disconnected systems.
2. Inventory Sync Issues
- Shopify stock levels did not update when inventory changed in Salesforce, leading to overselling and fulfillment errors.
3. Disjointed Customer Service
- Support agents in Salesforce Service Cloud could not access real-time Shopify order details.
- Long response times for handling order-related customer inquiries.
Solution:
Shopify-Salesforce Integration via a Bridge App
1. Exposing Salesforce API to the Bridge App
- Since the client required a customized integration, a bridge app was developed to act as the central integration hub between Shopify and Salesforce.
- The app consumed the Salesforce OMS API, enabling seamless data exchange.
2. Bridge App Handling Shopify Requests
- Shopify was configured to send order data to the bridge app via API calls.
- The bridge app validated and transformed order data before passing it to Salesforce OMS.
3. Automated Order Processing in Salesforce
- The bridge app automatically created sales orders in Salesforce OMS, eliminating manual data entry.
- Order status updates (e.g., order confirmation, shipping, and fulfillment) were synced back to Shopify through the bridge app.
4. Real-time Inventory Synchronization
- The bridge app ensured that inventory changes in Salesforce were pushed back to Shopify in real time.
- Prevented overselling and stock mismatches across platforms.
Results & Business Impact
📉 Eliminated 90% of manual order entry → Faster and error-free order processing.
⏳ 50% reduction in order fulfillment time → Improved customer satisfaction.
📈 Real-time inventory sync → No more overselling or stock discrepancies.
🎯 Faster customer support responses → 40% improvement in issue resolution time.
🚀 Scalable and cost-effective solution → No dependency on third-party integration tools.
Conclusion
By implementing a custom bridge app, the Shopify-Salesforce integration automated workflows, reduced manual tasks, and enhanced customer service efficiency. The solution provided real-time data flow, scalability, and long-term reliability, allowing the client to focus on business growth without relying on external integration platforms.
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Services:
Digital, Marketing
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Client:
Kristin Watson
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Location :
7529 E. Pecan St.
