Headless Shopify

Headless Shopify (Hydrogen and Angular)

23 May, 2023

Overview

An online ecommerce retailer specialized in selling sustainable and reusable lunch boxes, drink bottles, cooler bags, and food storage solutions wanted more flexibility and performance than a traditional Shopify storefront could offer. They opted for a headless commerce architecture, retaining Shopify as the backend while developing a fully custom Angular-based frontend to deliver a seamless, modern customer experience.

Project Challenges :

1. Rigid frontend limitations with Shopify Liquid themes.
2. Performance constraints due to theme bloat and server response times.
3. Lack of dynamic UI for promotions, product comparisons, and filters.

Solution: Angular + Shopify Headless

1.Frontend Rebuild in Angular: Better animations and customizations with Angular, which Shopify themes restrict due to Liquid templates and predefined structures.

2. Integration with Shopify Storefront API: Angular components communicated with Shopify through GraphQL for real-time product data, collections, cart, and checkout workflows.

3. State Management: Leveraged Angular services and RxJS for smooth cart and user session management.

4. Performance Optimization: Lazy loading, Angular Universal (for SSR), and efficient caching strategies were implemented.

5. Custom UI Components: Built flexible components for product filtering, promotional banners, and personalized recommendations.

Results

⚡ Improved Performance: 40% faster load times vs. the original Shopify theme.
💡 Enhanced UX: Modern, interactive UI led to a 25% increase in time spent on site.
🛒 Better Conversion: 18% growth in conversion rate post-launch.
🔌 Easier Integrations: Streamlined support for analytics tools, marketing tags, and third-party CRMs.

Conclusion

For retailers aiming to maintain Shopify’s robust backend while gaining full creative and technical control of their storefront, a headless setup with Angular offers the perfect blend of flexibility, performance, and user experience.

  • Services:

    Digital, Marketing

  • Client:

    Kristin Watson

  • Location :

    7529 E. Pecan St.