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Mobile Application Outlook

If someone asks you about the fastest growing ecosystem today, then the answer comes in a blink. Yes, it is none other than the mobile application. No other thing has increased at such an enormous pace. Today, it is impossible to find out a single area where you don’t have a mobile app at your service. Be it gaming, social networking, financial transactions, banking, shopping, lifestyle, healthcare; the list is unending. The Smartphone has undoubtedly changed our world.

The reports published last year reveal that the online shopping niche has been captured by mobile phones. People preferred mobile apps to websites. Incredible, isn’t it? Experts say that the industry shows a phenomenal, promising future. It is needless to say that the upcoming years will be further happening.

When you want to take advantage of this flourishing market, it is important to know where the mobile market will reach after five years down the line. If we look at the reports, some interesting facts pop up.

All these facts indicate that mobile app will be the revenue driver in the next five years at least.

Mobile app downloading: a review

If you look at an important part of Mobile App market i.e. downloading, then the scenario is quite exciting.  There is a gradual rise in the number of downloads year after year. The Generation Next is crazy about mobile apps. Across the globe, millions of downloads happen daily. Gaming is obviously the most favored category. Here are some interesting figures:

Segmentation of mobile app market

If you ask mobile app experts, then the major segmentation of the mobile market is in three categories: type of application, type of store and type of geographic location. As far as applications are concerned, you can segment it further into categories such as travel, lifestyle, navigation, utility, e-reading, social networking and so on.

If we think from the store perspective, then native store and third-party store are two bifurcations. By third party store, we mean stores managed by operating system developers or operators. Even mobile device manufacturers also come in the same category.

Bifurcation from the perspective of geography is; Asia-Pacific, Middle East, Africa, Western Europe, Japan, Latin America, etc. All these geographies are unique in the usage pattern and preference of apps. Therefore, a mobile app developer will have to develop segmented marketing programs to attract people from different countries.



On the basis of the insights mentioned above, it is evident that the digital media is going to have a great reliance on mobile apps. Whether you own a small-scale business or a big brand, it is inevitable to have the centralized focus on mobile apps. Experts feel that in future, perhaps mobile phone will be the main device for accessing the Internet. In such a scenario, a mobile app will be the biggest revenue driver.

It is meaningless to create a mobile app that nobody knows (or a handful of the people know). When you create an app, it should attract a large audience. Therefore, digital media marketing will also increase in the same proportion by the year 2020. Applications that will use the right marketing strategy will be able to reap big business.

Application stores enjoy the best benefit from the excitement of people about mobile apps. The rapidly growing Smartphone market adds further fuel to the fire. As more and more people become familiar with mobile apps and their usage, the upsurge will increase with a roaring speed.

As Android captures the majority of the market leaving competitors such as BlackBerry or Apple far behind, the life of app developers becomes easy. They can concentrate on adding features to the existing apps or develop new apps for Android platform only. Open source platform, easy to develop applications and better compatibility are the secrets of success of Android.

Hence, it is the right time to not only understand the significance of mobile app but to leverage the same for business enhancement.

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