Mobile Applications to Purchase Coffee?
Starbucks Develops Largest Mobile Application Payment Program
Mobile Applications to purchase coffee? That is what Starbucks, the Seattle, Washington based corporation recently announced in a press release. After some trial runs at selected Seattle, San Francisco, and New York locations, Starbucks has finally decided to roll out the Starbucks Mobile Application to selected Smartphone devices such as the Blackberry and iPhone. The release of the Starbucks Mobile Payment Application now allows customers at over 1,000 Starbucks locations across the United States to buy in-store purchases with their Smartphone device and Starbucks Mobile Application.
The Starbucks Mobile Application not only allows customers to purchase items from Starbucks locations but it also gives them the opportunity to manage their Starbucks account, check their balance, reload their card with any major credit card, check their MyStarbucks Rewards status and find a nearby Starbucks store with the store locator feature. The Starbucks Mobile Application is instantly expected to be the largest mobile payment program in the United States and also the quickest way to make a purchase at Starbuck locations. One of the key motives that pushed Starbucks to create a mobile application was due to the fact that more than one-third of U.S. Starbucks customers were Smartphone users, specifically users of the Blackberry and iPhone.
This is a clear indication that Starbucks is jumping aboard the mobile application bandwagon just as other major corporations have done in the past year. Mobile Applications are everywhere and with each passing day; mobile application developers and major corporations are finding new ways to take advantage of the era of mobility, wireless connect-ability and mobile applications. It would not be surprising if other major fast food restaurants such as McDonalds, Burger King, Taco Bell, Jack in the Box, etc also start developing their own mobile application that is similar to the one Starbucks has developed.
The Starbucks Mobile Application is surely expected to pave the way for many other fast food restaurants, coffee shops and eateries to also consider developing a mobile application to make purchases more convenient and user-friendly for their customers. The Mobile Application industry has yet again penetrated itself into another industry and that trend is only expected to continue as the mobile application industry continues to grow upon its already stable foundation. The number of mobile application developers from around the world is expected to increase in the upcoming years and mobile developers who have already placed a firm footing in the mobile application industry should anticipate to see many major projects from corporations such as Starbucks come their way in the near future.