Management Team

V-Soft, Inc., was founded in 1995 by three Silicon Valley professionals, each having more than twenty-five years of work experience in the Bay Area. The key differentiator they bring to the table is their commitment to Engineering Partnerships. The founders also have substantial histories working with offshore engineering centers located at Bangalore and Pune in India.

AV-1Mr. Ashwin Vora
CEO, Founder
Mr. Ashwin Vora is a seasoned entrepreneur with years of successful experience in outsourcing services, operations, engineering, and strategic planning.

Mr. Vora founded V-Soft, Inc. in 1995 with the vision of providing high quality software outsourcing services to global customers using resources from India. Mr. Vora’s focus on building customer relationships and providing superior services has led to V-Soft’s rapid growth and the company now firmly holds a reputation for providing excellent offshore services to a global client base. Subsequently, Mr. Vora co-founded aMarketForce, a high-end marketing services company that has become a leader in business-to-business marketing services. Mr. Vora is the Chairman of a Silicon Valley start-up, Jobstir LLC.

Mr. Vora has also developed many strategic long-term relationships with partner companies in India, North America, and Israel that span a wide spectrum of technologies and industries. He is currently managing and engaged in several joint-venture relationships.

Prior to founding V-Soft, Mr. Vora was the General Manager of GenRad Corporation’s California division, where he turned around the failing division by reducing expenses, increasing market share, and increasing gross margins. Mr. Vora managed large global operations for GenRad and headed several product development and engineering teams. Before his tenure at GenRad, Mr. Vora was with Royco Instruments, Inc. managing product development from concept through manufacturing and with Ingersoll Rand where he oversaw program management.

Mr. Vora holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Mr. Ashwin Vora also has a BS in Engineering from Baroda University in India where he was awarded four gold medals for being the top ranker in the State.

JRM-2Dr. John R. Manning,

Chairman of the Board and Vice President , Co-founder

Dr. John R., experienced in engineering consultancy and strategic planning. Dr. John Manning holds an Sc.D. and MS in Mechanical Engineering from MIT, and a BE (with highest honors) in Mechanical Engineering from Yale University. Former faculty member at Stanford University. As cofounder of V-Soft, Dr. Manning brings with him 30 years of experience operating his own business. A design consultant, Dr. Manning has extensive experience in mechanical design and packaging of electronic products. From the onset Dr. Manning collaborated with V-Soft co-founders in developing the company strategy, participated in customer presentations and helped grow the company to its current size. Dr. Manning has a continuing forensic mechanical engineering practice focused on safe design of mechanical equipment. Earlier in his career, Dr. Manning was Associate Dean of Engineering and Associate Professor at Boston University, where in addition to his teaching duties he was responsible for faculty and student relations and special projects. In his first academic position as Assistant Professor at Stanford University, he taught engineering design and supervised doctoral research students. Dr. Manning has also worked for the Aerospace Systems Division of RCA Corporation and for companies in India.
arunDr. Arun Shah
(1950-2004)
Experienced in business management, product development, and managing high performance engineering teams, Dr. Arun Shah was one of the founders of V-Soft and the vision behind its success. Dr. Shah had an MS and PhD in Electrical Engineering from Stanford University. He had a BS from IIT/Delhi, India where he graduated with the academic gold medal. As a co-founder, Dr. Shah participated in developing the concept, the vision, and the strategy behind V-Soft and actively contributed in building partnerships and customer relationships. Dr. Shah was Vice President of Engineering and Product Development at iSpring Corporation, a Silicon Valley startup, where he led his team in developing cutting edge technology for the supply chain industry. Prior to that, Dr. Shah was Executive Vice President of Product Development at Brio Technology where he led high-performance engineering teams developing business intelligence products. Dr. Shah was also Director of Mainframe Development at Amdahl Corporation where he worked on enterprise servers and mainframe products. Dr Shah held several patents in both hardware and software design. As he continues to guide us in ways more than one, we continue to realize that he is irreplaceable.
pramath_newDr. Pramath Sinha
Board Member
Pramath is currently Managing Director of 9.9 Mediaworx Pvt. Ltd., a company he helped found. 9.9 Media has a diverse set of traditional and new media businesses, spanning print, online, research, conferences and events. Pramath spent 12 years with McKinsey and Company, the international management consulting firm, where he was a Partner. During his McKinsey tenure, he assisted both public and private sector clients in a diverse set of industries on issues relating to business strategy and performance improvement in North America and Asia. After starting his career in the North American Practice, he moved to India in 1997 and helped build and grow the Indian Practice. He led McKinsey India’s telecom, IT, and media practices as well as its Organisation Practice, where he focused on issues of transformation and leadership. He has assisted several blue-chip Indian companies and MNCs overcome the organisational and leadership challenges of building a world-class operation in India. He was also instrumental in advising central and state governments on policy issues related to economic development and technology. Pramath took a year off from McKinsey to be the Founding Dean of the Indian School of Business (ISB), an initiative led by McKinsey and a group of leading Indian business leaders, in partnership with Kellogg and Wharton, to establish a world-class business school in India. The ISB is today regarded as one of India’s leading b-schools and was ranked 15th in the latest Financial Times ranking of global business schools. He has been associated with the project right from its inception and continues to be actively involved in the School as a member of its Board of Governors. He is also on the Board of Directors of BILT, India’s largest paper products company; DLF-Pramerica, an insurance JV between India’s leading real estate company and Prudential of USA; and Kaleidoscope Entertainment Pvt. Ltd., a prominent film and TV production business. Before founding 9.9 Media last year, he was the MD & CEO of the ABP Group, one of India’s leading and most diversified media conglomerates with leading properties in the newspaper, magazine, and TV genres. It has properties such as Ananda Bazar Patrika, the #1 Bengali daily, The Telegraph, Eastern India’s #1 English daily, Businessworld, the #1 national business weekly magazine, STAR News (in partnership with STAR TV), the popular Hindi news channel, and India’s top book publisher, Penguin Books India (in partnership with Pearson International). Pramath received M.S.E. and Ph.D. degrees in mechanical engineering and applied mechanics from the University of Pennsylvania and a B.Tech. in metallurgical engineering from the Indian Institute of Technology, Kanpur.
yaacovYaacov Ben-Yaacov Board Member
Founder, CEO – Catch Media Inc.
Yaacov is a veteran US-Israeli Hi-tech entrepreneur with a successful and proven track record in the digital content industry. As the founder of PictureVision, he was the first to bring to the mass market the convenience of sharing photographs over the Internet. PictureVision partnered with AOL to create “You’ve Got Pictures” and established joint ventures and partnerships with virtually every major party in the distribution and fulfillment chain before he sold the business to Kodak for over $150 million in 2000. Yaacov founded Catch Media in 2003 with the same – yet far broader – vision of creating a comprehensive ecosystem to share ANY form of media over networks in a legal way to create value for the consumer, the media creator and every participant in the value chain.